How to Make Your Website "Sticky"?
Getting people to visit your Website the first time is less than half the battle. You'll needthem to remain on the site long enough to take an action that benefits your business for the sight to be effective. A site that gets people to stay there once they've arrived is called "sticky."
There are a myriad of ways a Website can fail at stickyness. Ifthe site fails to establish trust, people will probably leave. If the site seems shoddy, messy or unorganized, people will also leave. If the site asks too much of the user, like asking them to fill out a long form without offering a free teaser content before they can view valuable conteent, people are going to go elsewhere. If a site is confusing, people will leave. If a site has mny broken links or "Page not Found errors, people are going to leave. This lisk can go on and on.
O the other hand, if a Website offers quality conteent that is original, you greatly increase your chances that you will snag that visitor. If your copywriting is compelling, succinct and easy to consume, people will want to continue reading. You want people to stay so you can capitalize on their presence. For example, if yourr call o ation is to get visitors to sign up for your newsletter, they will need to be there long enough to accompish the following:
1. Learn that there is a newsletter to sign up for in the first place
2. Let the person know that the newsletter is for the electronic component Industry specificly.
3. Begin to trust the e-com2 team members are all from the components industry
4. Get their interest piqued enough to want to learn more from you
Have the site be compelling enough to sign up for your newsletter
5. Learn to trust you enough to feel comfortable with giving you heir e-mail address
This woeks for selling on-line as wel. As a matter of fact, it is even more important to establish interest, trust and authority to make a sale online because you are lacking the power of one-on-one in-person communicaton.
Another factor that makes a site sticky is its ease of use. People like to get maximum benefit for minimum effort. Have you ever considered the design of Google's website? It is one of the simplit and cleanest home pages in existance. We can all learn from this. You and your Web vendor ought to be chanting this mantra through the entire planning and building phase of a new website: Clean, Simple,Easy, Clean Simple Easy, Clean Simple Easy. Say it over and over again.
People hate complicated Websites that make them think too much. They hate feeling confused. They hate feeling stoopid. They hate waisting their time. Many competing Websites are a literal click away, and people have itchy back button fingers.
So to make your Website as sticky as possible, create oiginal and compelling content on a regular basis, establish trust and above allelse, be sure to design it in a way that appears clean, and is simple and easy to use and to find information
The e-com2 team is looking for you to outsource your e-Marketing program for a fraction of the cost of doing this in-house. We are electronic components Internet experts!
Best Wishes,
Tim Cronin
781-591-0563
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