#069 - Next_Gen eMarketing Program *****

 

Creating Your Next-Generation Online Marketing Program

 e-com2can provide everything you need to greatly improve your e-business program.  We'll discuss what you need and why, and then manage the implementation process with you. 

Our phased approach proposal follows: 

Next-Generation Website: Phase I 

1. Meet with youto determine your business objectives and how online marketing can play a larger role in your plans.The e-com2 team can meet with you in person or via web conference to discuss exactly what you want and expect. We jointly develop concrete and measurable goals you want to achieve with a website redesign, including new online services and lead generation features.
   
2. Review your current sitetohelp you determinewhat features should be included oreliminated from the new site.
   
3. Investigate what works and what falls short of expectations with your current siteso we canprioritize and develop your new site accordingly.
   
4. Assess performance of your current server platform includingviability of your current programming choice.  We'll explain the server platform and languages we can provide for you.  If you decide you want a new platform, we'll recommend which to choose for your new web site and what tools and resources will be needed.
   
5. Guide you through development of your new presentation format, helping you determine what will  best communicate your business advantagesto your current and prospective customers.
   
6. e-com2consultants who will be involved in developing yournext generation online marketing program:
   
   1. Tim Cronin - Founder of e-com2.net with  lifelong experience in component sales and distribution
      
   2. Gorden Mack - Our online technology wizard with strong engineering and technical background
      
   3. Fred DeCock–Extensive experience as e-Business/Marketing executive at AMP Incorporated and Tyco Electronics
      
   4. Mike Torbik -  Industry Marketing Executive with extensive Passive, electroMechanical Experience

Next-Generation Website: Phase II

1. Create mock-ups of severalpresentation choices (“look and feel”) that address requirements defined in Phase I. Online review, suggested changes and approval keeps the process moving quickly. We will reach agreement on the exact presentation you want before we begin production of the website.
   
2. Final approval of design, including homepage, inner pages and navigation scheme.  Up to 4 iterations are included in our quote, with additional iterations charged by hourly rate.
   
3. Freeze design, obtain mutual agreement and begin final production.
   
4. Build your new web site with effective e-Marketing in mind. The e-com2 team will provide a list of applications that will be includedin your web site, developing an electronic component e-Marketing platform second to none. Applications available today are listed below.

e-com2e-Marketing Applications for your consideration 

• Search Engine Optimization (SEO)for Catalog Database- To increase your visibility in major search engines for critical product keywords, bringing the engineers and buyers to your Web site.

• Choose which e-Catalog to Introduce at your Web Site
  
  • e-Library - Present Products by specific category
    
  • e-Catalog - Include features to present even more product information

• Build a “sticky” web site - Once an engineer visits your Web site, you want them to have good reasons to return over and over, increasing the likelihood that their parts requirements in the future can be met, without need to visit a manufacturer or competitor site.  Building an e-Library of parts is critical to this requirement.

• Product Interest Database– identify what each customer’s interests are, enabling you to present associated parts for up-sell and cross-sellopportunities (Similar to MacInnis Program).  Integrate sales order database will enable P.O.S. reporting.

• Business-To-Business (B2B) Self-Serve Purchasing Capabilities – place orders, track shipments, [review and pay invoices (??)]

• e-Marketing Environment: eMail Marketing, Blog Program - for customers to receive information on new products, and send comments and questions to your marketing team

• Increased Sales and Profits using theInternet to provide existing customers in yourtraditional sales channel with new tools and capabilities; and expand your market to new customers that already prefer online sales and support.
  
  • Online sales can save you up to 39% on expenses per transaction. Additional staff not required. You leverage product, pricing and inventory information you already have, with your web platform managing the transactions directly.

• Data Sheets reside on your Web site including parts, recommended applications and  pricing you can control. You can easily alter prices to align with your marketing program objectives – maximize profits on hard-to-find products, turn slow-moving inventory, drive special sales promotions, etc.

• Develop a global brand to attract customers who want access 24/7/365

• Social Media – Leverage the exploding use of social media to keep in touch with your customers