"I'm shocked!"
While not a common response to an educational program, this is exactly what one attendee said after a presentation on social media and Web 2.0 (i.e., the next generation of Web development and design) at ERA's 44th Management and Marketing Conference. Judging by other attendees' comments, both on-site and in their evaluation surveys, the "shocked" speaker's reaction was shared by many.
The fact that social media - encompassing everything from Twitter to Facebook, YouTube to LinkedIn, and countless other Web-based communications - are growing in popularity was no surprise. But the lightning-speed rise of social media as viable business and marketing tools did seem to be news to most of the reps and manufacturers who gathered outside Chicago in October for ERA's 2009 national event.
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