#030 - How can I offer services online without weakening my customer relationships?

It's natural to be concerned that offering Internet services will damage your company’s reputation for offering high-quality and personal service. Remember, though, that offering simple Internet services will free your staff to offer other, more complex and personal service where required. In addition, it could be argued that companies need to provide Internet services in today’s market, since customers expect and demand to find information online. If your Web site is of high quality and provides beneficial information, it should enhance, not hurt, your customer relationships.