SEO / Social Media Marketing Doc - MacInnis - Corrected Version -

SEO/Social Media Doc to MacInnis v2.0 -- with e-com2 Header

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tim cronin ✆

show details 9:44 AM (5 minutes ago)

Morning Ron-

Below please find a corrected copy of the document for your review with the other Mfg. Reps. at the Ohmite Rep Council meeting this week.  This program will allow 

Ohmite and their Sales-Chain Partners to keep their existing customers, as well as to attract all the engineers that are relying the Internet to provide them with what products to engineer in their next product roll-out.  SEO availability will be 24/7 using a standard browser.

Under separate cover I will send to you another program that will allow the Ohmite Sales-Channel all customers, existing and future, using a product e-Library to show the Ohmite products, their attributes, and an Internet pricing schedule to successfully compete with the catalog houses using a more competitive price.  This program is a necessity for a robust e-Marketing effort.

Thank You,

Tim Cronin 

SEO/Social Media Networking Program          

To:Ron MacInnis

     MacInnis Associates

e-com2.net is delighted to inform the MacInnis-Company that e-com2.net has been very busy over the last month forging Strategic Partnerships with 2 application software companies that will enhance our offering to the electronic components vertical industry.  e-com2.net provides the Industry with:

• Consulting
• 
  Technology
• Outsourcing

Below please find the 2 Strategic Partners that e-com2 is forging a relationship this month.  They are:

1. PageViews Program - Agreement in place between e-com2 and PageViews

               Link to Pageviews for Review of the Program

 

 A few things come immediately to mind.  They are:

We need to focus on 2 Internet marketing programs that e-com2 (partnership with PageViews) can provide to our industry ( both of these have already been identified as being the "hot-Button Items" within the rep community and the 2 items were the main topic during the recent ERA meeting last fall in Chicago.  They are:

• SEO (search engine optimization)


• Social Media Marketing

Below please find Actual SEO results for companies that we have developed their SEO program. These companies continue to be active today!

Gordon Mack (e-com2.net CTO says:

 

"This a quick punch list to those engaging with client as to the salient points as to why our companies offer the best solution to generaring business over the web.  As I see it, for our potential, customers we need to break down SEO into two different areas of responsibility.  they are:

 

 A.  on-site optimization 

 B. off-site optimization

 

 

A. ON-SITE OPTIMIZATION: Service provided by e-com2.net

e-com2 will design the client's existing website to rank highly all by itself

-------------------------------------------------------------------------------------------------------------------------

KEY ADVANTAGES: 

Years in engineering, sales and marketing within the electronics industry as well

as an experienced web designer and graphic designer

 

* Dozens of Existing Designs that rank highly on search engines

            - PowerGate LLC, a Distributor, Ranks very high for every factory and part number, for example:

                        - Mean Well RPS-160-5, 2nd, 3rd & 7th position after the factory, only beaten by the actual factory

                        - Traco Power THB3-2411, 1st, 2nd & 3rd Position, beating the factory

                        - Protek PMP90-10, 1st, 2nd, 7th Position, beating the actual factory

                        - Skynet SNP-Z156, 3rd Position, beaten only by the factory

                        - PowDec VNRM65, 1st, 2nd positions, beating the actual factory

                        - Tamura PAM150-3, 1st, 2nd position beating the actual factory

                        - Cincon TR60M05-11E03, 1st, 2nd, 3rd position

            - Just finishing new design for Lineage Power:  http://lineagepower.com.s3297.gridserver.com/oem

            - Cofan PCB - Ranks #1 for "Metal Core PCB" and "Aluminum Board Fabrication"

            - Cofan USA - Ranks #1 for "fans blowers heatsinks"
            - Info-Mgt.net Ranks # 1 for "Marcom electronic components", "web design electronic components", "graphic design electronic components" (and this site is still under design)

* Graphic Designer

* PHP/MySQL / ASP / Java / Flash Programmer

* Technical Writer

* Established in 2004

* 3 Employees in the US

                       

 

 

OFF-SITE OPTIMIZATION:  SERVICE Provided by PageViews

Social Media Networking Techniques to drive up Google rankings and drive traffic to a site

-------------------------------------------------------------------------------------------------------------------------

KEY ADVANTAGE:

PERFORMANCE-BASED OPTIMIZATION

Meaning:  ~20% Down Payment for Service Contract

                 Balance Payable after Milestones are reached for key word rankings on Google

 

* 15-20 US Personal

* 25-30 Offshore Personnel (India)

* Services Include

            - Blogging

            - Article Writing and Distribution to Media Outlets

            - Video Creation / Optimization

            - Twitter Optimization

            - Social Bookmarking

* Established in 1998

* Dozens of Examples of 1st page rankings for extremely competitive keywords

* Success Stories

            - Trinet, #1 for "Human Resources Outsourcing"

            - Arcsight, # 2 for "enterprise security management"

            - Appointment Plus, # 2 for "Online scheduling"

            - Cyberlink, #2 for DVD Player Software

            - Vovici, # 2 for "Web Survey Software"

            - Zilliant, #2 for "pricing solutions"

 

----------------------------------------------------------------------------------------------------------------------------

 

Our proposition is that we can build an "optimized site" that may rank highly on it's own unless the client is in a particularly competitive market, in which case "offsite" or "Social Media Marketing" techniques must be employed. 

 Once we engage a client, we should be able to predict our level of success with on-site optimization and whether off-site optimization will be needed.  Niche clients with only a handful of disorganized competitors, that's an Info-Mgt.net only deal (probably).  A broader market type client will likely need PageViews and we would work together to generate a joint proposal.  Ideally, we bring PageViews in to clients that can budget >$500 a month just for optimization (we do not want to exercise them for clients with tiny budgets).

 

If there is any confusion, just talk to me, Gordon Mack or anyone at PageViews and we'll take a quick look and let you know how it should play out.  There is minimal crossover between our two companies and only incredible interest in working together.

 

Thank you,

 

Gorden Mack

e-com2.net  CTO

(510) 792-2071

-------------------------------------------------------------------------------------------------

Below please find the other application that will be available from e-com2.net by the beginning of May, 2010


          2) ConfigureOne Program - Still developing a Strategic Partnership - ConfigureOne Program

Link to ConfigureOne

 ConfigureOne provides e-com2 with the following 2 programs. They are:

• Configurator for building complex products using the Internet


• Robust e-Catalog for Internet B2B processing

txcronin@gmail.com

tim cronin
e-com2.net
781-591-0563
txcronin@gmail.com

tim cronin

Orders and confidence improving for component distributors - 24/02/2010 - Electronics Weekly

Orders and confidence improving for component distributors - 24/02/2010 - Electronics Weekly

Mfg Rep Presentation v1

Focus Sales Inc Mfg. Rep Fact Sheet

 

Focus-Sales e-Marketing Program

• What stuff are we going to use to rebuild the Focus Sales Inc. Web e-Marketing Program to better perform their e-Marketing Program?  They are:
  • 
    
• e-com2.net will provide to Focus Sales a "State-of-the-Art fully integrated Internet web site to renew the Focus Sales commitment to your customers, employees, and for All the Sales-Chain Partners.  We will provide Focus Sales with:
• 
  
  •    What we Do
  • A full value of Service
• 
  
• Our Value Proposition

Today the engineer/buyer in your region will go directly to the intended manufacturer's web site.  He will not bother with the Focus Sales. web site because he knows that when he clicks on the favored manufacturer at Focus Sales, he will be sent to that manufacturers web site to obtain product information. 

 Focus Sales has to have a web site that presents "Glue Eyes".  What is Glue eyes? It is when a customer goes to Focus and clicks on a manufacturer,  he is presented with the product information (data-sheets)in an e-Library and a robust B2B platform.  When the engineer determines the parts that his new black box needs, he will stay at Focus and determine the distributor that represents that line in the region.

If the engineer goes directly to the manufacturers web site, he will be shown the manufacturers Reps in other regions as well as the other distributors that are competing for that line in other regions. Those web sites (distributors/mfg.reps.manufacturers) that have product data-sheets will become the favored web site for the engineer to drill down to the exact part, as well as a robust B2B platform

If the engineer goes to the distributors that are franchised for the factory line, he has a ball figuring out the other manufacturers on the distributors line card that is form, fit, and function the same part for his application.

GLUE EYES - If Glue Eyes is to work the mfg Rep needs to have all the part information available for the engineer 24/7-365 at thew web site. No Reps have this capability today.  This capability does reside at the Top-Tier Catalog houses.  They are the competitors of the traditional distributors and the Mfg Reps.

How to compete with the Top-Tier e-Catalog Distributors

• How to attract the Traditional Customers and the Geeks that are going directly to the e-Catalog houses because they can access the required information 24/7 356.  The manufacturers Sales-Chain Partners ALL need to have their e-Library of products available 24/7 356.  Therefore, the manufacturer need to work with the e-com2 Team to build out a robust Internet  Data-Sheets e-Library.  e-Marketing program.  
• The manufacturers want TOTAL CONTROL by the Mfg Rep's and the distributors in all the markets that they need to penetrate in order for them to grow and prosper.  The typical Rep's and distributor web site at the mid-tier are today nothing more than a web site that provides contact information and sends the engineer to the factory so that they will not return to the Sales-Chain Partners!  IT is here that e-com2.net will rebuild the Sales-Chain Partners web presence and provide the tools to "Kick the competitions ass.
• Click-Electronics is going to provide ALL the Mid-Tier Sales-Chain partners with the e-catalog, the B2B process, and the other tools to successfully compete with the Top-Tier Catalog distributors.  It is the Catalog guys that pose the biggest threat to the Mfg Reps and the mid-tier distributors.  Allied Electronics in the USA increased their sales over 70% over the last year.  ( see the article).  May I also inform the Sales-Chain that the profitability at the e-Catalog houses generates 10-12% bottom line profit...This is because all the e-Cat guys are using software -Not People - to support the customer with Self-serve procurement and to order the parts using B2B software process.
• 
  

  Full Menu of Services

Focus Sales Inc Mfg. Rep Fact Sheet

Q – Who is Focus Sales?

Focus Sales is a top-Shelf electronic component representative located in NE and NY.  They are the 1^st line of offense to the engineers and buyers that are interested in transacting business in New England.  Since 1957 they have represented key manufacturers of electronic components in the New England marketplace.  Products sold include passive, electromechanical, connector products, power and magnetic products, printed circuit boards and manufacturing services.

• Focus mission is to sell specialized, synergistic, top quality lines of electronic products.. To accomplish this mission, they are committed to the following:
  • 1.  Providing superior service and products in order to make it easier and profitable for both their customers and their principals to do business with Focus Sales.
  • 2.  Providing our principles with outstanding sales results and marketing information.
  • 3.  Providing our employees with unlimited opportunities for financial and personal growth.
•       We are committed to being known for our integrity in our dealings with the customers, principals and employees.

I am sorry to say that the process is broken--Focus needs to develop their Virtual-Sales Process in order th grow.................................

·         Lets take a look at their web site - In today's robust Internet e-Marketing component market the miss

o   Home Page

o   About

o   Manufacturers

o   Distributors

o   Announcements

o   Contact Information

Focus-Sales e-Marketing Program

• What stuff are we going to use to rebuild the Focus Sales Inc. Web e-Marketing Program to better perform their e-Marketing Program?  They are:
  • 
    
• e-com2.net will provide to Focus Sales a "State-of-the-Art fully integrated Internet web site to renew the Focus Sales commitment to your customers, employees, and for All the Sales-Chain Partners.  We will provide Focus Sales with:
• 
  
  •    What we Do
  • A full value of Service
• 
  
• Our Value Proposition

Today the engineer/buyer in your region will go directly to the intended manufacturer's web site.  He will not bother with the Focus Sales. web site because he knows that when he clicks on the favored manufacturer at Focus Sales, he will be sent to that manufacturers web site to obtain product information. 

 Focus Sales has to have a web site that presents "Glue Eyes".  What is Glue eyes? It is when a customer goes to Focus and clicks on a manufacturer,  he is presented with the product information (data-sheets)in an e-Library and a robust B2B platform.  When the engineer determines the parts that his new black box needs, he will stay at Focus and determine the distributor that represents that line in the region.

If the engineer goes directly to the manufacturers web site, he will be shown the manufacturers Reps in other regions as well as the other distributors that are competing for that line in other regions. Those web sites (distributors/mfg.reps.manufacturers) that have product data-sheets will become the favored web site for the engineer to drill down to the exact part, as well as a robust B2B platform

If the engineer goes to the distributors that are franchised for the factory line, he has a ball figuring out the other manufacturers on the distributors line card that is form, fit, and function the same part for his application.

GLUE EYES - If Glue Eyes is to work the mfg Rep needs to have all the part information available for the engineer 24/7-365 at thew web site. No Reps have this capability today.  This capability does reside at the Top-Tier Catalog houses.  They are the competitors of the traditional distributors and the Mfg Reps.

How to compete with the Top-Tier e-Catalog Distributors

• How to attract the Traditional Customers and the Geeks that are going directly to the e-Catalog houses because they can access the required information 24/7 356.  The manufacturers Sales-Chain Partners ALL need to have their e-Library of products available 24/7 356.  Therefore, the manufacturer need to work with the e-com2 Team to build out a robust Internet  Data-Sheets e-Library.  e-Marketing program.  
• The manufacturers want TOTAL CONTROL by the Mfg Rep's and the distributors in all the markets that they need to penetrate in order for them to grow and prosper.  The typical Rep's and distributor web site at the mid-tier are today nothing more than a web site that provides contact information and sends the engineer to the factory so that they will not return to the Sales-Chain Partners!  IT is here that e-com2.net will rebuild the Sales-Chain Partners web presence and provide the tools to "Kick the competitions ass.
• Click-Electronics is going to provide ALL the Mid-Tier Sales-Chain partners with the e-catalog, the B2B process, and the other tools to successfully compete with the Top-Tier Catalog distributors.  It is the Catalog guys that pose the biggest threat to the Mfg Reps and the mid-tier distributors.  Allied Electronics in the USA increased their sales over 70% over the last year.  ( see the article).  May I also inform the Sales-Chain that the profitability at the e-Catalog houses generates 10-12% bottom line profit...This is because all the e-Cat guys are using software -Not People - to support the customer with Self-serve procurement and to order the parts using B2B software process.
• 
  

  Full Menu of Services

 

Datasheets Tool.......We'd like a chance to show you why you should entrust us with your datasheet library.  We believe the datasheet is the most important tool you need to sell your products.  Designing engineers base their decision to evaluate your product based upon the quality of your datasheet. 

#069 - Next_Gen eMarketing Program *****

 

Creating Your Next-Generation Online Marketing Program

 e-com2can provide everything you need to greatly improve your e-business program.  We'll discuss what you need and why, and then manage the implementation process with you. 

Our phased approach proposal follows: 

Next-Generation Website: Phase I 

1. Meet with youto determine your business objectives and how online marketing can play a larger role in your plans.The e-com2 team can meet with you in person or via web conference to discuss exactly what you want and expect. We jointly develop concrete and measurable goals you want to achieve with a website redesign, including new online services and lead generation features.
   
2. Review your current sitetohelp you determinewhat features should be included oreliminated from the new site.
   
3. Investigate what works and what falls short of expectations with your current siteso we canprioritize and develop your new site accordingly.
   
4. Assess performance of your current server platform includingviability of your current programming choice.  We'll explain the server platform and languages we can provide for you.  If you decide you want a new platform, we'll recommend which to choose for your new web site and what tools and resources will be needed.
   
5. Guide you through development of your new presentation format, helping you determine what will  best communicate your business advantagesto your current and prospective customers.
   
6. e-com2consultants who will be involved in developing yournext generation online marketing program:
   
   1. Tim Cronin - Founder of e-com2.net with  lifelong experience in component sales and distribution
      
   2. Gorden Mack - Our online technology wizard with strong engineering and technical background
      
   3. Fred DeCock–Extensive experience as e-Business/Marketing executive at AMP Incorporated and Tyco Electronics
      
   4. Mike Torbik -  Industry Marketing Executive with extensive Passive, electroMechanical Experience

Next-Generation Website: Phase II

1. Create mock-ups of severalpresentation choices (“look and feel”) that address requirements defined in Phase I. Online review, suggested changes and approval keeps the process moving quickly. We will reach agreement on the exact presentation you want before we begin production of the website.
   
2. Final approval of design, including homepage, inner pages and navigation scheme.  Up to 4 iterations are included in our quote, with additional iterations charged by hourly rate.
   
3. Freeze design, obtain mutual agreement and begin final production.
   
4. Build your new web site with effective e-Marketing in mind. The e-com2 team will provide a list of applications that will be includedin your web site, developing an electronic component e-Marketing platform second to none. Applications available today are listed below.

e-com2e-Marketing Applications for your consideration 

• Search Engine Optimization (SEO)for Catalog Database- To increase your visibility in major search engines for critical product keywords, bringing the engineers and buyers to your Web site.

• Choose which e-Catalog to Introduce at your Web Site
  
  • e-Library - Present Products by specific category
    
  • e-Catalog - Include features to present even more product information

• Build a “sticky” web site - Once an engineer visits your Web site, you want them to have good reasons to return over and over, increasing the likelihood that their parts requirements in the future can be met, without need to visit a manufacturer or competitor site.  Building an e-Library of parts is critical to this requirement.

• Product Interest Database– identify what each customer’s interests are, enabling you to present associated parts for up-sell and cross-sellopportunities (Similar to MacInnis Program).  Integrate sales order database will enable P.O.S. reporting.

• Business-To-Business (B2B) Self-Serve Purchasing Capabilities – place orders, track shipments, [review and pay invoices (??)]

• e-Marketing Environment: eMail Marketing, Blog Program - for customers to receive information on new products, and send comments and questions to your marketing team

• Increased Sales and Profits using theInternet to provide existing customers in yourtraditional sales channel with new tools and capabilities; and expand your market to new customers that already prefer online sales and support.
  
  • Online sales can save you up to 39% on expenses per transaction. Additional staff not required. You leverage product, pricing and inventory information you already have, with your web platform managing the transactions directly.

• Data Sheets reside on your Web site including parts, recommended applications and  pricing you can control. You can easily alter prices to align with your marketing program objectives – maximize profits on hard-to-find products, turn slow-moving inventory, drive special sales promotions, etc.

• Develop a global brand to attract customers who want access 24/7/365

• Social Media – Leverage the exploding use of social media to keep in touch with your customers