Friday, March 5, 2010
Monday, March 1, 2010
Mfg Rep Presentation v1
Focus Sales Inc Mfg. Rep Fact Sheet
Focus-Sales e-Marketing Program
- What stuff are we going to use to rebuild the Focus Sales Inc. Web e-Marketing Program to better perform their e-Marketing Program? They are:
- e-com2.net will provide to Focus Sales a "State-of-the-Art fully integrated Internet web site to renew the Focus Sales commitment to your customers, employees, and for All the Sales-Chain Partners. We will provide Focus Sales with:
- What we Do
- A full value of Service
- Our Value Proposition
Today the engineer/buyer in your region will go directly to the intended manufacturer's web site. He will not bother with the Focus Sales. web site because he knows that when he clicks on the favored manufacturer at Focus Sales, he will be sent to that manufacturers web site to obtain product information.
Focus Sales has to have a web site that presents "Glue Eyes". What is Glue eyes? It is when a customer goes to Focus and clicks on a manufacturer, he is presented with the product information (data-sheets)in an e-Library and a robust B2B platform. When the engineer determines the parts that his new black box needs, he will stay at Focus and determine the distributor that represents that line in the region.
If the engineer goes directly to the manufacturers web site, he will be shown the manufacturers Reps in other regions as well as the other distributors that are competing for that line in other regions. Those web sites (distributors/mfg.reps.manufacturers) that have product data-sheets will become the favored web site for the engineer to drill down to the exact part, as well as a robust B2B platform
If the engineer goes to the distributors that are franchised for the factory line, he has a ball figuring out the other manufacturers on the distributors line card that is form, fit, and function the same part for his application.
GLUE EYES - If Glue Eyes is to work the mfg Rep needs to have all the part information available for the engineer 24/7-365 at thew web site. No Reps have this capability today. This capability does reside at the Top-Tier Catalog houses. They are the competitors of the traditional distributors and the Mfg Reps.
How to compete with the Top-Tier e-Catalog Distributors
- How to attract the Traditional Customers and the Geeks that are going directly to the e-Catalog houses because they can access the required information 24/7 356. The manufacturers Sales-Chain Partners ALL need to have their e-Library of products available 24/7 356. Therefore, the manufacturer need to work with the e-com2 Team to build out a robust Internet Data-Sheets e-Library. e-Marketing program.
- The manufacturers want TOTAL CONTROL by the Mfg Rep's and the distributors in all the markets that they need to penetrate in order for them to grow and prosper. The typical Rep's and distributor web site at the mid-tier are today nothing more than a web site that provides contact information and sends the engineer to the factory so that they will not return to the Sales-Chain Partners! IT is here that e-com2.net will rebuild the Sales-Chain Partners web presence and provide the tools to "Kick the competitions ass.
- Click-Electronics is going to provide ALL the Mid-Tier Sales-Chain partners with the e-catalog, the B2B process, and the other tools to successfully compete with the Top-Tier Catalog distributors. It is the Catalog guys that pose the biggest threat to the Mfg Reps and the mid-tier distributors. Allied Electronics in the USA increased their sales over 70% over the last year. ( see the article). May I also inform the Sales-Chain that the profitability at the e-Catalog houses generates 10-12% bottom line profit...This is because all the e-Cat guys are using software -Not People - to support the customer with Self-serve procurement and to order the parts using B2B software process.
Focus Sales Inc Mfg. Rep Fact Sheet
Q – Who is Focus Sales?
Focus Sales is a top-Shelf electronic component representative located in NE and NY. They are the 1st line of offense to the engineers and buyers that are interested in transacting business in New England. Since 1957 they have represented key manufacturers of electronic components in the New England marketplace. Products sold include passive, electromechanical, connector products, power and magnetic products, printed circuit boards and manufacturing services.
- Focus mission is to sell specialized, synergistic, top quality lines of electronic products.. To accomplish this mission, they are committed to the following:
- 1. Providing superior service and products in order to make it easier and profitable for both their customers and their principals to do business with Focus Sales.
- 2. Providing our principles with outstanding sales results and marketing information.
- 3. Providing our employees with unlimited opportunities for financial and personal growth.
- We are committed to being known for our integrity in our dealings with the customers, principals and employees.
I am sorry to say that the process is broken--Focus needs to develop their Virtual-Sales Process in order th grow.................................
· Lets take a look at their web site - In today's robust Internet e-Marketing component market the miss
o About
Focus-Sales e-Marketing Program
- What stuff are we going to use to rebuild the Focus Sales Inc. Web e-Marketing Program to better perform their e-Marketing Program? They are:
- e-com2.net will provide to Focus Sales a "State-of-the-Art fully integrated Internet web site to renew the Focus Sales commitment to your customers, employees, and for All the Sales-Chain Partners. We will provide Focus Sales with:
- What we Do
- A full value of Service
- Our Value Proposition
Today the engineer/buyer in your region will go directly to the intended manufacturer's web site. He will not bother with the Focus Sales. web site because he knows that when he clicks on the favored manufacturer at Focus Sales, he will be sent to that manufacturers web site to obtain product information.
Focus Sales has to have a web site that presents "Glue Eyes". What is Glue eyes? It is when a customer goes to Focus and clicks on a manufacturer, he is presented with the product information (data-sheets)in an e-Library and a robust B2B platform. When the engineer determines the parts that his new black box needs, he will stay at Focus and determine the distributor that represents that line in the region.
If the engineer goes directly to the manufacturers web site, he will be shown the manufacturers Reps in other regions as well as the other distributors that are competing for that line in other regions. Those web sites (distributors/mfg.reps.manufacturers) that have product data-sheets will become the favored web site for the engineer to drill down to the exact part, as well as a robust B2B platform
If the engineer goes to the distributors that are franchised for the factory line, he has a ball figuring out the other manufacturers on the distributors line card that is form, fit, and function the same part for his application.
GLUE EYES - If Glue Eyes is to work the mfg Rep needs to have all the part information available for the engineer 24/7-365 at thew web site. No Reps have this capability today. This capability does reside at the Top-Tier Catalog houses. They are the competitors of the traditional distributors and the Mfg Reps.
How to compete with the Top-Tier e-Catalog Distributors
- How to attract the Traditional Customers and the Geeks that are going directly to the e-Catalog houses because they can access the required information 24/7 356. The manufacturers Sales-Chain Partners ALL need to have their e-Library of products available 24/7 356. Therefore, the manufacturer need to work with the e-com2 Team to build out a robust Internet Data-Sheets e-Library. e-Marketing program.
- The manufacturers want TOTAL CONTROL by the Mfg Rep's and the distributors in all the markets that they need to penetrate in order for them to grow and prosper. The typical Rep's and distributor web site at the mid-tier are today nothing more than a web site that provides contact information and sends the engineer to the factory so that they will not return to the Sales-Chain Partners! IT is here that e-com2.net will rebuild the Sales-Chain Partners web presence and provide the tools to "Kick the competitions ass.
- Click-Electronics is going to provide ALL the Mid-Tier Sales-Chain partners with the e-catalog, the B2B process, and the other tools to successfully compete with the Top-Tier Catalog distributors. It is the Catalog guys that pose the biggest threat to the Mfg Reps and the mid-tier distributors. Allied Electronics in the USA increased their sales over 70% over the last year. ( see the article). May I also inform the Sales-Chain that the profitability at the e-Catalog houses generates 10-12% bottom line profit...This is because all the e-Cat guys are using software -Not People - to support the customer with Self-serve procurement and to order the parts using B2B software process.
Datasheets Tool.......We'd like a chance to show you why you should entrust us with your datasheet library. We believe the datasheet is the most important tool you need to sell your products. Designing engineers base their decision to evaluate your product based upon the quality of your datasheet.
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